Fable New York is a design-led homeware brand that blends storytelling with sustainability. Inspired by a time before plastic, the brand was created with the mission to craft beautiful, environmentally responsible products for the home and to reimagine timeless traditions with modern, earth-conscious design.

Each collection is made from sustainable materials, primarily organic bamboo fibre, one of the fastest-growing and most renewable plants in the world, combined with non-GMO cornstarch and BPA-free binding. The result is a range of durable, practical, and beautifully illustrated tableware and home goods designed to preserve the past while conserving for the future.

The brand features four distinctive ranges: Palette, Inside-Out, Home, and Illustrated. The children’s collections showcase whimsical artwork by Basak Agalou, complemented by graphic design from Cristina Ottolini. Together, these creative elements bring a fairytale-inspired identity to Fable New York and turn everyday moments into magical experiences.

Partnering with leading eco-production specialists, Fable New York is committed to minimising its environmental footprint through sustainable materials, reusable packaging, and low-impact production, while creating products that bring joy, story, and beauty into everyday life.